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Channel: The Story of Business » Behavioral Economics
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Blaufrankisch, Anyone?

  Who knew that a fancy name, label or appellation on a […]

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Rockstar Employees, Rockstar Salaries?

In most companies, if payroll data were ever to be leak […]

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Sandy, Price Gouging and Lifetime Customer Value

Shops in tourist spots are notorious for charging insan […]

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What is Price Discrimination? Doctor Barbie vs Chef Barbie

Imagine that a bunch of people are standing in line at […]

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More On T-Mobile –“Gangbusters” and Confused Consumers

I recently said that while T-Mobile’s revolutiona […]

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Consumers, “Defaults” And Happy NYC Cabbies

Some restaurants quite helpfully print a range of sugge […]

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Demolishing The “Rational Consumer” Myth

As consumers, we like to think that we are rational bei […]

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Sunk Costs – A Useful Fallacy?

As anyone with a passing interest in economics (which, […]

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Incentives, Israeli Day Care Centers And Human Behavior

As you might reasonably expect, money and other forms o […]

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Artists Should Charge Fans More – So Everyone Benefits

That’s the argument behind another interesting ar […]

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